Overview

The primary goal is to generate and elevate a positive perception of the Evansville Region. The Regional Marketing Strategy will create a unified branding campaign that tells our best story of our differentiating assets and how their connectivity positions us advantageously in the global economy. It will highlight our logistics strengths, location, cost of living, talent pipeline, etc. It will use apps and similar digital technology to deliver personalized “stories” to priority audiences; college students, rural collar communities, people seeking a “smaller urban choice for work-life balance. The plan will create a regional events database and ensure that each event incorporates “our story". By deliberate attention to repeatable logos, media references (earned media) and merchandise offerings at all events we can build our visual image as well as delivering our value proposition to decision-makers. A digitally-enabled marketing program will attract and retain the diverse array of young talent is essential to the community’s vision. READI funds will be used to create content (videos, photos, blogs, social media ads, website), purchase equipment and software, and advertising. The expected start to date will be 10/03/2022 to 12/2024.